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Examples of Sales Process Choke Points

 Uncovered by Corpdat's Value Proposition Tracking Template


1. Products and/or Services don't support firm's Value Proposition.

2. Your Case Studies don't address Value Proposition.

3.  Market Agenda doesn't need firm's Value Proposition.

4.  Value Proposition incorrectly communicated to Market.

5.  Discrepancy between vendor and Buyer's Value perception.

6.  Breakdown in value proposition delivery mechanism between vendor and client.

7.  Wrong product/Service for Market


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